COBOL 语言 旅游广告管理系统

COBOL阿木 发布于 3 天前 4 次阅读

阿木博主一句话概括：COBOL语言在旅游广告管理系统中的应用与实现

阿木博主为你简单介绍：
随着旅游业的蓬勃发展，旅游广告管理系统在提高旅游企业运营效率、提升客户体验方面发挥着重要作用。COBOL（Common Business-Oriented Language，通用商务语言）作为一种历史悠久的高级程序设计语言，因其稳定性和可靠性在商业领域有着广泛的应用。本文将探讨COBOL语言在旅游广告管理系统中的应用，并展示相关代码实现。

一、

旅游广告管理系统是旅游企业进行广告宣传、客户管理、市场分析等业务的核心系统。COBOL语言因其强大的数据处理能力和稳定的运行环境，在旅游广告管理系统中有着广泛的应用。本文将围绕COBOL语言在旅游广告管理系统中的应用，从系统设计、功能实现、代码示例等方面进行阐述。

二、系统设计

1. 系统架构

旅游广告管理系统采用分层架构，包括数据访问层、业务逻辑层和表示层。

（1）数据访问层：负责与数据库进行交互，实现数据的增删改查操作。

（2）业务逻辑层：负责处理业务逻辑，如广告发布、客户管理、市场分析等。

（3）表示层：负责用户界面设计，提供用户交互界面。

2. 技术选型

（1）数据库：采用关系型数据库，如Oracle、SQL Server等。

（2）开发工具：使用COBOL语言进行开发，结合Visual Studio等集成开发环境。

（3）操作系统：Windows、Linux等。

三、功能实现

1. 广告发布管理

（1）广告信息录入：通过COBOL程序实现广告信息的录入，包括广告标题、内容、发布时间、投放渠道等。

cobol
IDENTIFICATION DIVISION.
PROGRAM-ID. ADVERTISING-ENTRY.

ENVIRONMENT DIVISION.
INPUT-OUTPUT SECTION.
FILE-CONTROL.
SELECT ADVERTISING-FILE ASSIGN TO "ADVERTISING.DAT".

DATA DIVISION.
FILE SECTION.
FD ADVERTISING-FILE.
01 ADVERTISING-RECORD.
05 ADVERT-TITLE PIC X(50).
05 ADVERT-CONTENT PIC X(200).
05 ADVERT-RELEASE-DATE PIC X(10).
05 ADVERT-CHANNEL PIC X(20).

WORKING-STORAGE SECTION.
01 WS-ADVERT-RECORD.
05 WS-ADVERT-TITLE PIC X(50).
05 WS-ADVERT-CONTENT PIC X(200).
05 WS-ADVERT-RELEASE-DATE PIC X(10).
05 WS-ADVERT-CHANNEL PIC X(20).

PROCEDURE DIVISION.
PERFORM INITIALIZE-FILE.
PERFORM READ-ADVERT-RECORD.
PERFORM WRITE-ADVERT-RECORD.
PERFORM CLOSE-FILE.
STOP RUN.

INITIALIZE-FILE.
OPEN OUTPUT ADVERTISING-FILE.

READ-ADVERT-RECORD.
READ ADVERTISING-FILE INTO ADVERT-RECORD.

WRITE-ADVERT-RECORD.
WRITE ADVERT-RECORD FROM ADVERT-RECORD.

CLOSE-FILE.
CLOSE ADVERTISING-FILE.

（2）广告信息查询：通过COBOL程序实现广告信息的查询，支持按标题、内容、发布时间、投放渠道等条件进行筛选。

cobol
IDENTIFICATION DIVISION.
PROGRAM-ID. ADVERTISING-QUERY.

ENVIRONMENT DIVISION.
INPUT-OUTPUT SECTION.
FILE-CONTROL.
SELECT ADVERTISING-FILE ASSIGN TO "ADVERTISING.DAT".

DATA DIVISION.
FILE SECTION.
FD ADVERTISING-FILE.
01 ADVERTISING-RECORD.
05 ADVERT-TITLE PIC X(50).
05 ADVERT-CONTENT PIC X(200).
05 ADVERT-RELEASE-DATE PIC X(10).
05 ADVERT-CHANNEL PIC X(20).

WORKING-STORAGE SECTION.
01 WS-ADVERT-RECORD.
05 WS-ADVERT-TITLE PIC X(50).
05 WS-ADVERT-CONTENT PIC X(200).
05 WS-ADVERT-RELEASE-DATE PIC X(10).
05 WS-ADVERT-CHANNEL PIC X(20).

PROCEDURE DIVISION.
PERFORM INITIALIZE-FILE.
PERFORM READ-ADVERT-RECORD.
PERFORM WRITE-ADVERT-RECORD.
PERFORM CLOSE-FILE.
STOP RUN.

INITIALIZE-FILE.
OPEN INPUT ADVERTISING-FILE.

READ-ADVERT-RECORD.
READ ADVERTISING-FILE INTO ADVERT-RECORD.

WRITE-ADVERT-RECORD.
WRITE ADVERT-RECORD FROM ADVERT-RECORD.

CLOSE-FILE.
CLOSE ADVERTISING-FILE.

2. 客户管理

（1）客户信息录入：通过COBOL程序实现客户信息的录入，包括客户姓名、联系方式、旅游偏好等。

cobol
IDENTIFICATION DIVISION.
PROGRAM-ID. CUSTOMER-ENTRY.

ENVIRONMENT DIVISION.
INPUT-OUTPUT SECTION.
FILE-CONTROL.
SELECT CUSTOMER-FILE ASSIGN TO "CUSTOMER.DAT".

DATA DIVISION.
FILE SECTION.
FD CUSTOMER-FILE.
01 CUSTOMER-RECORD.
05 CUSTOMER-NAME PIC X(50).
05 CUSTOMER-CONTACT PIC X(20).
05 CUSTOMER-PREFERENCE PIC X(100).

WORKING-STORAGE SECTION.
01 WS-CUSTOMER-RECORD.
05 WS-CUSTOMER-NAME PIC X(50).
05 WS-CUSTOMER-CONTACT PIC X(20).
05 WS-CUSTOMER-PREFERENCE PIC X(100).

PROCEDURE DIVISION.
PERFORM INITIALIZE-FILE.
PERFORM READ-CUSTOMER-RECORD.
PERFORM WRITE-CUSTOMER-RECORD.
PERFORM CLOSE-FILE.
STOP RUN.

INITIALIZE-FILE.
OPEN OUTPUT CUSTOMER-FILE.

READ-CUSTOMER-RECORD.
READ CUSTOMER-FILE INTO CUSTOMER-RECORD.

WRITE-CUSTOMER-RECORD.
WRITE CUSTOMER-RECORD FROM CUSTOMER-RECORD.

CLOSE-FILE.
CLOSE CUSTOMER-FILE.

（2）客户信息查询：通过COBOL程序实现客户信息的查询，支持按姓名、联系方式、旅游偏好等条件进行筛选。

cobol
IDENTIFICATION DIVISION.
PROGRAM-ID. CUSTOMER-QUERY.

ENVIRONMENT DIVISION.
INPUT-OUTPUT SECTION.
FILE-CONTROL.
SELECT CUSTOMER-FILE ASSIGN TO "CUSTOMER.DAT".

DATA DIVISION.
FILE SECTION.
FD CUSTOMER-FILE.
01 CUSTOMER-RECORD.
05 CUSTOMER-NAME PIC X(50).
05 CUSTOMER-CONTACT PIC X(20).
05 CUSTOMER-PREFERENCE PIC X(100).

WORKING-STORAGE SECTION.
01 WS-CUSTOMER-RECORD.
05 WS-CUSTOMER-NAME PIC X(50).
05 WS-CUSTOMER-CONTACT PIC X(20).
05 WS-CUSTOMER-PREFERENCE PIC X(100).

PROCEDURE DIVISION.
PERFORM INITIALIZE-FILE.
PERFORM READ-CUSTOMER-RECORD.
PERFORM WRITE-CUSTOMER-RECORD.
PERFORM CLOSE-FILE.
STOP RUN.

INITIALIZE-FILE.
OPEN INPUT CUSTOMER-FILE.

READ-CUSTOMER-RECORD.
READ CUSTOMER-FILE INTO CUSTOMER-RECORD.

WRITE-CUSTOMER-RECORD.
WRITE CUSTOMER-RECORD FROM CUSTOMER-RECORD.

CLOSE-FILE.
CLOSE CUSTOMER-FILE.

3. 市场分析

（1）数据统计：通过COBOL程序实现旅游广告投放效果的数据统计，包括广告点击量、转化率等。

cobol
IDENTIFICATION DIVISION.
PROGRAM-ID. MARKET-ANALYSIS.

ENVIRONMENT DIVISION.
INPUT-OUTPUT SECTION.
FILE-CONTROL.
SELECT ANALYSIS-FILE ASSIGN TO "ANALYSIS.DAT".

DATA DIVISION.
FILE SECTION.
FD ANALYSIS-FILE.
01 ANALYSIS-RECORD.
05 ANALYSIS-CLICKS PIC 9(10).
05 ANALYSIS-CONVERSION PIC 9(10).

WORKING-STORAGE SECTION.
01 WS-ANALYSIS-RECORD.
05 WS-ANALYSIS-CLICKS PIC 9(10).
05 WS-ANALYSIS-CONVERSION PIC 9(10).

PROCEDURE DIVISION.
PERFORM INITIALIZE-FILE.
PERFORM READ-ANALYSIS-RECORD.
PERFORM WRITE-ANALYSIS-RECORD.
PERFORM CLOSE-FILE.
STOP RUN.

INITIALIZE-FILE.
OPEN OUTPUT ANALYSIS-FILE.

READ-ANALYSIS-RECORD.
READ ANALYSIS-FILE INTO ANALYSIS-RECORD.

WRITE-ANALYSIS-RECORD.
WRITE ANALYSIS-RECORD FROM ANALYSIS-RECORD.

CLOSE-FILE.
CLOSE ANALYSIS-FILE.

（2）数据可视化：通过COBOL程序实现数据可视化，将统计结果以图表形式展示。

cobol
IDENTIFICATION DIVISION.
PROGRAM-ID. DATA-VISUALIZATION.

ENVIRONMENT DIVISION.
INPUT-OUTPUT SECTION.
FILE-CONTROL.
SELECT ANALYSIS-FILE ASSIGN TO "ANALYSIS.DAT".

DATA DIVISION.
FILE SECTION.
FD ANALYSIS-FILE.
01 ANALYSIS-RECORD.
05 ANALYSIS-CLICKS PIC 9(10).
05 ANALYSIS-CONVERSION PIC 9(10).

WORKING-STORAGE SECTION.
01 WS-ANALYSIS-RECORD.
05 WS-ANALYSIS-CLICKS PIC 9(10).
05 WS-ANALYSIS-CONVERSION PIC 9(10).

PROCEDURE DIVISION.
PERFORM INITIALIZE-FILE.
PERFORM READ-ANALYSIS-RECORD.
PERFORM WRITE-ANALYSIS-RECORD.
PERFORM CLOSE-FILE.
STOP RUN.

INITIALIZE-FILE.
OPEN INPUT ANALYSIS-FILE.

READ-ANALYSIS-RECORD.
READ ANALYSIS-FILE INTO ANALYSIS-RECORD.

WRITE-ANALYSIS-RECORD.
WRITE ANALYSIS-RECORD FROM ANALYSIS-RECORD.

CLOSE-FILE.
CLOSE ANALYSIS-FILE.

四、总结

本文介绍了COBOL语言在旅游广告管理系统中的应用，从系统设计、功能实现、代码示例等方面进行了阐述。COBOL语言凭借其稳定性和可靠性，在旅游广告管理系统中发挥着重要作用。随着旅游业的发展，COBOL语言在旅游广告管理系统中的应用将更加广泛。

注意：以上代码仅为示例，实际应用中可能需要根据具体需求进行调整和优化。